about

brbra was born in 2023- straight out of the group chat.

it’s for girls who love fashion, but don’t take it too seriously. every tee starts as a message… an inside joke, a late-night thought, a pop culture obsession, or something you’d only say to your best friends. we just take those exact feelings and put them onto something you can wear. <3

each design is rooted in girlhood and internet humour, and takes months to bring to life.

and best of all, all pieces are made from 100% organic cotton, printed with biodegradable inks, and packaged in recycled materials.

brbra is really about the girls wearing it.  
the way you style it, post it, send it back into the group chat.

this is just the beginning ♡

alison x